Grokking Mike’s Hard Lemonade

The Mike's Hard Lemonade Company has enjoyed double-digit depletion growth in the U.S. for nearly two years running now in an industry plagued with red ink. It was only four years ago the company was flat and fighting off much larger competitors in the FMB space. Mike's people turnover was also notoriously high and at the time their distributors were starting to question whether the company's growth days were over.

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