Beer Business Daily – beer industry news and numbers

Grokking Gavin’s Revitalization Plan

Dear Client:  By new Molson Coors CEO Gavin Hattersley's own proclamation, yesterday's Molson Coors earnings call focused on the new company-wide revitalization plan we reported on yesterday morning. Short summary: They're cutting and consolidating to the tune of $150 million so that they can invest, in the longer term, in above premium and beyond beer, without having to sacrifice focus on the big brands.   Some of that may sound familiar to BBD readers. At first blush, it sounds a lot

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