Greenberg: Beer Innovation Lagging Spirits

Beer Business Daily November 11, 2010Greenberg: Beer Innovation Lagging SpiritsDear Client:It's been a tough two weeks for our nation's big brewers from Wall Street, and a new investor report from Deutsche Bank beverage analyst Marc Greenberg isn't much better. Echoing sentiments expressed by consultant Joe Thompson, Marc writes that the big brewers' "static tactics are hurting brand relevance." Marc points out that premium lights have been down 13 of the last 16 periods, while at the same time crafts and