Goldman: TAP Best Way to Capitalize on Potential Beer Volume Improvement

April 22, 2014Goldman: TAP Best Way to Capitalize on Potential Beer Volume ImprovementDear Client:Goldman is bullish on a U.S. beer renaissance and volume recovery partly spurred by "improving employment trends." Spirits and wine and have gained share in the last decade and a half but "beer has seen an increase of over 250% in the number of new product launches since 2008 and media spending behind new products has also gone up during that time." Among this backdrop, TAP (Molson