Gold Ambition: Constellation Aims to Own the High End

First thing's first. "He doesn't like the term legend but I don't know anybody who it applies to more,” said Constellation Beer's incoming chief commercial officer Bruce Jacobson about The Bill. "The Bill” is the moniker that Constellation CEO Rob Sands has assigned to outgoing chief and new chairman Bill Hackett. (Rob later quipped, "The Bill has been talking to The Donald and there will be a hole in the wall” for Modelo products to pass through.)

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