Gen Z’s Preferences in Online Purchases

Dear Client: Yesterday, top e-commerce bev alc platform, Drizly, hosted a webinar on the “Growing Influence and Future Impact” of Gen Z on the alcohol industry. Spoiler alert: This cohort, which grew up in a digital world, is fundamentally different from other drinkers. For starters, they drink less. More on that in a second. The presentation meant to impart “a deeper understanding of the Gen Z consumer, and how they will be influencing the beverage and alcohol category in the