Gavin Reflects on Molson Coors’ String of Recent Partnerships

Dear Client:  There was a stretch not too long ago, where Molson Coors just sort of dominated the news cycle. The company was announcing partnership after partnership, all with big name companies too. Over a three week stretch in September, the company stuck a joint venture with Yuengling; inked an exclusive agreement with Coke “to manufacture, market, and distribute” Topo Chico Hard Seltzer in the U.S.; and entered into an agreement with La Colombe to distribute its RTD coffee products.