Gavin and MSJ Removing “Silos” to Drive Growth

Dear Client:  Yesterday morning the bev industry woke up to news that Molson Coors has formed a “new, centralized commercial function” inside its Americas business unit, to be led by current CMO Michelle St. Jacques as its newly minted chief commercial officer, effective March 1.  Later that day, BBD was able to get Molson Coors chief Gavin Hattersley and MSJ on the horn for a little more color and specificity on the plan.  Crucially, we wanted to know, is this