Future Proof Files Injunction Against Molson Coors

Dear Client: Recently we reported that BeatBox maker, Future Proof, had sent a cease and desist letter in January to Molson Coors Beverage Company for what the former dubbed infringement against its seltzer brand, Brizzy. As BBD readers know, MCBC is bringing a similarly named hard seltzer brand, Vizzy, to market imminently.  Molson Coors Beverage Company had expressed its intent to respond by Friday, February 7. But Thursday afternoon, Future Proof filed an injunction, CEO Justin Fenchel told BBD.  But