FTC Issues Report on Bev-Alc Advertising

March 21, 2014Dear Client: Yesterday the FTC released its fourth major study on alcohol advertising and industry efforts to reduce marketing to underage audiences. The study found over 93% compliance with placement guidelines. The report came of 14 major alcohol companies' providing information on advertising and marketing expenditures from the 2011 calendar year, as well as advertising placement and audience data for the first six months of 2011. That makes findings a treasure trove of info for how beverage companies