Frits: Communicating Equity

Just as Coors president Frits van Paasschen is appointed to the board of Oakley, we publish our brief interview with the man who is charged with growing Coors in the US. Given A-B's renewed vigor and Miller's momentum, that's a tall order. So just after his speech at the NBWA convention in Las Vegas, we caught up with Frits and sneaked into a back room and had a quick conversation with him about the future of Coors. You are a fly on the wall of our conversation:

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