Four Loko Seltzer is Real. And it’s Here (Almost)

Dear Client:  Back in mid-August, we brought BBD readers news that Four Loko was teasing a super-hard seltzer on its Twitter account. The brand had posted a picture of 14% ABV Four Loko Sour Seltzer “with a hint of blue razz." The tag? “The hardest seltzer in the universe.”  A couple of days later, Phusion co-founder Jaisen Freeman told BBD that as the tweet basically broke the internet, snagging the no. 2 trending spot on Twitter, the company indeed planned