Fly on the Wall: Four Loko

It's been a few years and several prostate sizes since we've done a deep dive into Phusion Projects. Regulatory issues have died down since the company reformulated their FMB product without caffeine back in 2010, after FDA elbowing. By now, says Jim Sloan, Heineken alum and Phusion's president of a year, "our rate of sale per effective placement is essentially the same it was four years ago when we first took caffeine out." He says they should sell over 72 million individual cans this year.

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