Fly On the Wall: Bump Williams

Dear Client:Now that fall resets are top of mind, we got retail whisperer Bump Williams to dish what retailers are stocking, the future of the category, and the next light beer. You, friends, are a fly on the wall. H: You got your pulse on the industry. What are you hearing? What's the overall theme?B: "Retailers I think are starting to put their arms around the fact that they're gonna sell less volume. But they're gonna make more money. Whether