Flavored Beer Dominates Share Gainers

Dear Client:The most striking thing about the latest all-channel scan data coming out of IRI (four weeks to April 21) is the number of "non-beers" that are dominating the list of the biggest market share gainers. For our purposes here, we're going to look at dollar share rather than volume share, because as they say, you can't cash boxes in at the bank. By far the biggest dollar share gainer at the moment is Bud Light Straw-Ber-Rita, with a whopping