First Quarter Scorecard

On the plane ride to Chicago, when most folks are reading novels or doing crosswords, your editor passes the time by reading IRI scan data. And while the scan data we get our hands on (the free variety) are only indicative of national trends, they are useful in spotting broad trends in the top brands that we follow.Looking at IRI's top 30 brands' year-to-date performance in supermarkets, all of which are nationally distributed with the exception of Yuengling, there are