First Look: How Are We Doing? Pretty Dang Good

Dear Client:The latest Nielsen data covering the four weeks to January 2, 2016 reveals overall beer volumes to be off to a decent start in 2016, up 1.7% in all outlet. FMBs begin the year as the top-performing segment, up 13.6% - still the only segment achieving double-digit growth (NYFRB). Super premiums are right on the verge of double digits, up 9.4%. Imports follow, up 8.7% and crafts (as defined by this data set, which may exclude some flavored brands