First Bud Light Seltzer Spots Revealed

Dear Client: The first, short TV spots for A-B's giant bet this year, Bud Light Seltzer, hit during NFL Wild Card Games this weekend. Seemingly straight out of a scene from TV's satiristic "Parks and Recreation," they ring true to Bud Light VP Andy Goeler's promise that the new campaign will be "fun" like that of core Bud Light, without being too close to the flagship's theme [see BBD 12-18-2019].   [Ed. Note:  An alert reader also pointed out that Bud