Finally, On-Premise Data

November 14, 2012Dear Client:You want more highlights from the Beer Marketer's INSIGHTS Conference in New York? It's a competitor, but to best serve my readers, whom are like my extended family, fine, here you go. Bill Pecoriello unveiled some on-premise insights from their newly created database at GuestMetrics. As you know, while we have lots of off-premise sales data courtesy of Symphony IRI and Nielsen, on-premise has kind of been a black hole. Not so much anymore. Culled from their