FIFCO Meeting Spotlights Labatt Supply, Seagram’s Innovations, More

Dear Client: In a two-hour virtual presentation to distributors ahead of annual business planning meetings, FIFCO USA’s team of leaders and brand managers laid out big brand successes -- and the work that’s cut out for them in the year ahead.  Most strikingly, that includes shoring up supply for Labatt Blue and Blue Light, the latter which has seen great trends this year, as well as protecting their challenged core Seagram’s Escapes franchise, with big new innovations.  The Seagram’s Escapes