Feedback for A-B’s New Incentive for Performance Program

Dear Client:Last week we reported on A-B's new incentive for performance program, VAIP. They worked with their Wholesaler Panel to create new simpler, voluntary incentives that would be available to all wholesalers, with as much as 70% participation. Depending on what level of A-B volume you are, A-B will pay certain percentage of the wholesaler's minimum cents-per-case marketing spend. For example, A-B will pay 75% of your CPC if you sell 98% or above of A-B products by volume. First