“Everything is Different” at Buffalo Wild Wings

Dear Client: Since Arby's Restaurant Group purchased Buffalo Wild Wings last year for $3 billion (renaming itself Inspire Brands in the process), it has been overhauling the wings-and-beer concept, from menu to look and brand. Of course, beverages have been retooled as well. We talked to Beverage Innovation Manager Jason Murphy about what's hot and … Continue reading "“Everything is Different” at Buffalo Wild Wings"

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