“Everything is Different” at Buffalo Wild Wings

Dear Client: Since Arby's Restaurant Group purchased Buffalo Wild Wings last year for $3 billion (renaming itself Inspire Brands in the process), it has been overhauling the wings-and-beer concept, from menu to look and brand. Of course, beverages have been retooled as well. We talked to Beverage Innovation Manager Jason Murphy about what's hot and what's changing in beer across their thousands of units, one of the largest draft accounts in the U.S. "LITERALLY EVERYTHING IS DIFFERENT" at the stores