Beer Business Daily – beer industry news and numbers

Ed McBrien on New Sales Standards and Alignment

Dear Client: As reported two weeks ago, MillerCoors is seeking "alignment and shared goals" with their distributors by enacting new distributor standards along with a new program called Framework for Growth, which seeks to align MillerCoors with its distributors through annual business plan goals, shared local investments, local scorecards, and monthly reviews, etc. The Framework for Growth is initially leveraged against 7 large distributors including Andrews, Glazer's, Reyes, Keg 1, Gold Coast, Columbia, and DBI, and to be expanded to

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