Early Memorial Day Scans Looking Soft

Dear Client: Memorial Day reads at retail are rolling in, and at a high-level view it appears to have been a ho hum holiday week for not just beer but for all of bev alc., despite pockets of reported success from distributors in regions with good weather. The big three categories all failed to lap last year’s dollars in IRI multi-outlet and convenience data for the week ending May 29, with total beer down 2% vs prior year, wine down