Dos Equis Tequila-Based RTD Margarita Debuts this Summer

Dear Client: Dos Equis is launching a spirit-based RTD margarita, to launch this summer (June/July).  “The brand [Dos Equis] is flying,” Heineken USA CMO Jonnie Cahill told BBD, riding off  a “very successful wave of innovation,” like the Variety Pack and Lime & Salt offering.  The new 4-pack of 12 oz. slim can margaritas will … Continue reading "Dos Equis Tequila-Based RTD Margarita Debuts this Summer"

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