Dos Equis Tequila-Based RTD Margarita Debuts this Summer
Dear Client: Dos Equis is launching a spirit-based RTD margarita, to launch this summer (June/July). “The brand [Dos Equis] is flying,” Heineken USA CMO Jonnie Cahill told BBD, riding off a “very successful wave of innovation,” like the Variety Pack and Lime & Salt offering. The new 4-pack of 12 oz. slim can margaritas will … Continue reading "Dos Equis Tequila-Based RTD Margarita Debuts this Summer"