Dos Equis Regaining its Marketing Mojo?

Dear Client:It's been about three months since Dos Equis shelved the Most Interesting Man campaign and rolled out its new creative Keep It Interesante. How has the move turned out?"It's been going well," Quinn Kilbury, senior director of Dos Equis tells BBD.For those of you keeping up with scan data, Quinn's response may come as a bit of a surprise. Dos Equis Lager is down 2.7% YTD in latest Nielsen to May 26. What's he seeing?It's "complex" with Dos Equis,