Domestic Beer Dominates the On-Premise During NFL Kickoff

Dear Client:God bless the opening Sunday of the NFL season. If there's a weekend over the summer that we know beer still dominates, particularly in the on-premise, it's the NFL's opening weekend.BeerBoard's latest "Pour Report" provides us with a snapshot of how the category performed in the channel this past Sunday.Recall that the digital analytics/menu board company monitors more than 50,000 draft lines and 35,000 products at large on-premise retailer clients across America, like Buffalo Wild Wings, Hooters, Twin Peaks,