Does Legal Cannabis Affect Bev-Alc Consumption?  

Dear Client: In a word: Yes.  But perhaps not how you think.  The use occasions come into play, as well as other factors.  So says the leading data-collector in the cannabis biz, Jessica Lukas at BDSA. The legalization of cannabis products in many states "is driving consumers who have been consuming for decades, to potentially consume more and to consume different new form factors, not just inhalables, but also edibles and topicals, you name it. So there's a lot of