Do Ads Sell Beer?

Dear Client: From 1971 to 2011, alcohol advertising in the U.S. increased more than 400% -- but its effect on per-capita consumption was little to none. This data unearthed by advertising professor, Gary Wilcox, in a new study from the University of Texas at Austin, has led him to believe "that there is either no relationship or a weak one between advertising and aggregate sales." The report, highlighted by Ad Week, noted that even as beer sales started to dip