Beer Business Daily – beer industry news and numbers

Distributors Wary of Excessive Inventory and Innovation

Dear Client: Where last month's distributor "gut check" revealed a "sunny skies" outlook from most wholesalers, with many "up" so far this year [see BBD 03-26-2021], our continued dive into the state of the union revealed plenty of headwinds for the group, too.  To start: Even though many cited seltzers, FMBs and RTDs continue to be major performers, some wholesalers also say there's too much innovation coming from the big brewers, and it's distracting. And while some suppliers are light

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