Distributors on Hot Topics, From Seltzer to Delta

Dear Client: With all the recent headlines about seltzer’s slowdown – from very recent low-single digit declines in Nielsen, to its slowed rate of ordering in summertime Beer Purchasers Index reports – we sought wholesalers’ direct impression of how the seltzer/beyond beer segment is faring, and whether its contributing to their overall growth. In our recent fall wholesaler survey, which saw close to 90 respondents overall, we asked: “Have seltzer or other ‘beyond beer’ brands started to drag on your