Distributors Building Out Infrastructure to Handle SKUs

Dear Client:Last week's Brewbound craft brewers conference featured a craft distributor roundtable on best practices, attended by Allied Beverages VP sales Steve Zulanas, Matagrano VP sales and general manager Thomas Haas, and Ace Beverage Co. craft brand manager Jace Milstead. Among the more novel insights: Out of stocks are bad, yes, but there can be redemption at the end. "We don't like retailers being upset with us, [but] it does create this demand; and when you come in the door