Distributor Profile: Reyes Holdings

Dear Client:After reestablishing peace with MillerCoors, which paved the way for Reyes to not only close on their Chesbay deal but to make other acquisitions, I was invited by Jimmy Reyes, coo Ray Guerin, and John Zeltner (chief of Premium Distributors of Virginia, Maryland and Washington D.C.), to visit their Premium operations in Virginia to see exactly how Reyes Beverage Group goes to market. Yes, they use voice-to-pick technology. Yes, they use the Tygard claw to pick layered orders. And