Diageo-Guinness USA’s Sheila Stanziale

February 27, 2012Diageo-Guinness USA's Sheila StanzialeDear Client:From the beginning of time, the mantra for distributors and brewers alike has been: Sell more beer. But what if beer isn't always 'beer'? Diageo-Guinness USA president Sheila Stanziale is pushing the envelope on what is beer, and as she says, it brings innovation to beer wholesalers instead of wine and spirits distributors. Flavored malt based beverages are all the rage these days, and they are bringing margins to beer distributors. BBD sat down