Diageo Beer Co. Unveils Lone River Ranch Rita, Poco Pico Smirnoff Seltzer, and More Innovation

Dear Client: Diageo Beer Co.'s Golden Bars show yesterday had lots of news, which we'll bring you next week. Today we wanna share some of the most compelling innovation plays. Read on. SPOTLIGHT ON LONE RIVER. Most of the biggest news of the show naturally related to innovations. And Lone River has possibly the biggest new play. Founder Katie Beal Brown took the stage early on to share the brand's plans to be the "most disruptive" in the convenience space.