DGUSA’s Big Ambitions

Dear Client:Diageo Guinness USA has some ambitious plans, not the least of which is to triple their Guinness share in three years, double Red Stripe volume in the next 18 months, double their pouch distribution, and make Smirnoff Ice the top PAB again. All this toward chief Sheila Stanziale's eventual ambitious goal of making DGUSA a billion dollar company. GUINNESS. "We're too small in this market," said a somber chief marketing officer Ruairi Twomey, referencing Guinness' larger share in other