Despite Headwinds, Bud Light is Making it “Easy to Summer” With Latest Commercial and Activations

Dear Client: “Easy to Summer,” the newest installment in Bud Light’s “Easy to Drink, Easy to Enjoy” campaign, is hitting now for the challenged biggest brand in beer, for the all-important summer selling season.  The spot debuted to wholesalers yesterday evening. Clearly, the brand is going for the most easy-going vibe here possible: What could be more intriguing (and unifying) than allaying the pain of 100-plus temps with a cold can of BL? And navigating that bastard hammock. You can