Crown’s Jewel: Modelo Especial

In our ongoing December series on big growth brands, today we turn our attention to Modelo Especial. First let's look at its performance: This brand, the third largest import, has grown 17% to-date this year in IRI scans. Crown, which has had a tough year with Corona, has counted on Modelo Especial to help pick up the slack by appealing to more general market consumers while keeping his Hispanic drinker base

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