Craft, Yuengling About to Bust Out

Beer Business Daily October 13, 2010Craft, Yuengling About to Bust OutDear Client:Craft has just over 5% of the beer industry market share by volume. That means that 95% of volume consumed is not a craft brand. But the segment is growing like gangbusters and is taking share each year. How big is big? There's one school of thought that thinks that craft could start to slow down as they grow past the segment of the population that would consider drinking