Craft, Imports Have Inverse Trends in Big Beer Markets

Dear Client:With craft slowing and imports picking up, we wondered if the two segments had started to display inverse trends in key markets.So we turned to Nielsen to share some snapshots of the two segments. Indeed, in some of the biggest beer markets, the two are displaying divergent trends. The coasts, however, look a bit different.CRAFT DOWN, IMPORTS SIGNIFICANTLY UP OVER LAST HALF YEAR. Danelle Kosmal VP, Beverage Alcohol Practice, first shared the aggregate trends for beer in the AOC