Dear Client: Coors Light's new advertising campaign is based on the tagline:  "Made to chill." The double-entendre is perfect for the MillerCoors brand built on coldness as a product attribute, and also perfect for the occasions depicted in the three ads we saw.  These ads are unique and could be a game-changer for the brand. … Continue reading "Coors Light Taking Bold New Direction in Ads: Chilling at Home"