Coors Light Taking Bold New Direction in Ads: Chilling at Home
Dear Client: Coors Light's new advertising campaign is based on the tagline: "Made to chill." The double-entendre is perfect for the MillerCoors brand built on coldness as a product attribute, and also perfect for the occasions depicted in the three ads we saw. These ads are unique and could be a game-changer for the brand. … Continue reading "Coors Light Taking Bold New Direction in Ads: Chilling at Home"
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