Consumers Hitting Reset Button

"It's clear that a fundamental reset is happening in the beverage industry, particularly here in America." So said MillerCoors chief Tom Long yesterday at the Beverage Forum in New York. Tom made the case that "things are more up for grabs than they've ever been. And at MillerCoors, we've made a conscious choice to approach the reset as an opportunity" as it could "enable major share swings" if marketers "sharpen their brands."

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