Dear Client: There's a reason Constellation has the most efficient velocity growth per SKU: No spaghetti against the wall. After attending Anheuser-Busch’s and Molson Coors’ distributor meetings earlier this year, we wondered whether Constellation would unveil some splashy innovations at their Gold Network Summit too. They did not. A higher ABV line extension of Corona Refresca, dubbed Corona Refresca Mas (see below), was about as splashy as it got. If you’re thinking, ‘well, maybe they have something in the works
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