Constellation Leveraging TBA Position

Dear Client:One of the unique properties of Constellation is that they are leading sellers of premium bev-alc in all three categories. And for the past six months, they have joined their category management teams to leverage that leadership across the categories. The person leading this initiative is Julie Francis, who pointed out that while Constellation is number three in each category, when you put them together they are the number one supplier of total bev-alc the the chains. A CULTURAL