Constellation Chooses Grey Group As New Modelo Agency

Dear Client: Back in late August, we reported that Modelo Especial had gone under agency review, with the incumbent, Cavalry, not included [see BBD 08-31-2021].  Now, Constellation is announcing that it is indeed pivoting: It has chosen New York-based Grey Group as the agency of record for the Modelo brand family. Grey services some high-profile clients, from Coca-Cola to Netflix. "Beginning later this month, the integrated team will take over brand strategy and creative development across all key channels including