Coke Emulating Beer Model

March 3, 2014Dear Client: Longtime broker-consultant Andy Christon of Ippolito Christon & Co. pegs the Reyes transaction for the Coca-Cola franchise in the Chicago-Midwest territory to be around $300 million. Through their re-franchising "with Reyes and others over the next 5 years, Coke likely will recover a large amount of the $12 billion it spent to acquire the North America business of CCE in 2010," writes Andy in a note to clients. A NEW MODEL. Note that this new re-franchising