Dear Client: At this point, Big Soda’s big entry into the bev alc world is a few years old: The Molson Coors/Coca-Cola partnering on Topo Chico Hard Seltzer was announced in summer of ’20, followed in the next year by Boston/Pepsi’s news of Hard MTN Dew and Blue Cloud. Much more has happened since.  But … Continue reading "Coca-Cola Wants to be a “Total Beverage Company – Everywhere”"