Beer Business Daily – beer industry news and numbers

Chitty Chitty Bang Bang: VPX Proposes Hard Seltzer Contract

Dear Client:  After yesterday's story detailing provisions of both exclusive and non-exclusive contracts that Bang parent Vital Pharmaceuticals is shopping around to beer wholesalers [see BBD 12-07-2020], several wrote in.  What we can promise you, based on this feedback: Distributors (and their lawyers) are negotiating these agreements, and trying to secure more "indemnities." They're pushing for better terms. As one says: "We’ll find out how sincere they are about having a fair agreement." Another distributor's take: "All distributors should take

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