Checking Up on Molson Coors’ Big New Bets

Dear Client: Molson Coors came into this year with a load of innovation lined up, and despite all of 2020’s craziness, they’ve managed to bring most of their big bets to market. Saint Archer Gold and Blue Moon Light Sky hit at the start of the year, Vizzy and MOVO rolled out last month, and Coors Seltzer is coming this fall.  BBD caught up with Molson Coors CMO Michelle St. Jacques to get a feel for how these new innovations