Chaotic Summer Masks Category Weakness

Dear Client: The beer business in the U.S. is in sorry shape. Off-premise scans are showing beer volume down 3% so far this year, with domestic premium (including lights) down 5.8%, below-premium down 2.9%, super-premium down 4%, and craft down 3.9% (NIQ ytd 09/16/23).  The only segments that are up are imports, up 4.8%, and … Continue reading "Chaotic Summer Masks Category Weakness"

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